Why SEO is Important for a Local Business

Search Engine Optimization is critical when it comes to ensuring a good online marketing campaign for any local business. It ensures that despite the marketing budget, a local company or small business can ably compete with the giants because they appear in search results as prominently as that of the products and services of big companies.

Entrepreneur tried to explain why MadHatSEO is important for a local business in an article that they published. “These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses. Here’s why. (1) Google loves local businesses. Over the years, Google has shown slight favoritism toward newer, smaller, more agile companies. While most of its ranking biases have to do with a brand’s history and authority, Google also wants to give the people what they want — and that often means showcasing nimbler, more popular brands.”

Read the full article here.

British-based website Bright Local explains that Local Search Optimization is very important because it puts a business right in front of a customer who is almost prepared to buy their product or avail they services. In their article where they enumerated 10 reasons why SEO is important, they emphasized that “Local customers are switching to the internet to find local businesses. 64% of local customers use online search engines and directories as their main way to find local business; only 28% of people use old paper directories as their preferred source of local information.” Check out the rest of the list here.

In reality, SEO will always be a critical component of any marketing campaign of any business. In this day and age where information is always in demand, and can be available anywhere 24 hours a day, seven days a week, having an SEO campaign puts a local business ahead of its competitor.

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